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Vanessa Hofmann
Digital Consultant
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Vanessa Hofmann
Digital Consultant

Hello and welcome

A atypical nerd. A lover of so many things. First and foremost coffee and motorcycles. Google. Chocolate. The smell of gasoline. Social Media. Dogs. Interior design. Did I mention chocolate? And so much more.

I became a Digital Consultant or Content Manager through a rather atypical way. I don’t have a bachelor‘s or even a master’s degree. I’m a trained media designer. However, the technology behind many products has always magically attracted me and the web has fascinated me since I was able to listen to the sounds of the 56K modem in the 1990s.

So it was clear that I would specialize in web, which is why I improved my skills as a lateral entrant frontend engineer after completing my training in April 2014. However, it quickly became clear through my open and communicative nature, that I wanted to do more than just code and began to put down my roots in project management.

Due to many (great) private circumstances, I ended up in beautiful Switzerland, where I have been able to work, inspire, organize and advise first at NeidhartSchön AG as Digital Consultant and now since 2 years at FREITAG lab AG as Digital Publisher and 1st Level Web Support Member.

As a digital publisher, I design UX compatible landing pages and publish SEO-optimized content to constantly increase our reach on the Word Wide Web. In collaboration with our stakeholders, I create campaigns and product pages and evaluate their success in order to constantly optimize them.

SKILLS

Content Publishing
0%
Project Management
0%
Usability
0%

EXPERTISE

  • web development
  • seo optimization
  • digital marketing
  • adobe creative suite
  • wordpress
  • css
  • html5
  • data analytics
  • agile project management
  • content management
  • e-commerce
  • software as a service
  • ms office
  • contao
  • drupal
  • commerce tools
  • frontastic
  • holacracy
  • web support
  • google analytics
Awesome Image
Recognize. Analyze. Capture.
in various teams and projects
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Build. Further development.
various platforms on the web
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Manage. Prioritize.
strategic directions and roadmaps

Languages

%
German
Experience
%
English
Experience

Curriculum Vitae

Kunden
Emmi AG
Awesome Image Werdegang
Okt 2022 – heute
Digital Publisher / Web-Support
Erstellung und Optimierung von kommunikationsrelevanten Websites. Newsletter Marketing sowie 1st und 2nd Level Support im Bereich Frontend. Testing für Kampagnen, Projekte und dazugehörige Web-Entwicklungen.
Dez 2018 – Sep 2022
Projektleitung Digital Publishing
Projektleitung und Koordination von Timings, Budget, Qualitätsmanagement. Beratung/Konzeption im Aufbau/Usability für Digitale Publikationen. Dokumentation, Budgetplanung, Webanalyse, Schnittstelle zwischen Stakeholder, Kreation und Frontend Engineering.
Mär 2016 – Dez 2018
Digital Creator/Mediengestalter
Gestaltung verschiedenster Medien im Eventmanagement der Automobilindustrie. Contentpflege, Corporate Websites, Contao, Mailings, Grafikdesign, Webdesign.
April 2014 – Feb 2016
Shop Management/Frontend Engineer
Planung, Aufbau und Programmierung von Landingpages. Anlayse und Tracking. Schnittstelle Onlineshop und Content-Creator.
Awesome Image Interests
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Travelling
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Motorcycling
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Gaming
Awesome Image Ausbildung
2012 – 2014
Ausbildung Mediengestalter Digital- & Print-medien
Fachrichtung Gestaltung und Technik, Javascript, Druckvorstufe, Automatisierung des DTP Satzes

Kontakt

Get in touch

If you have any questions about my career or require further information, such as diplomas, certificates or references, please do not hesitate to contact me.

Contact me